In this data protection declaration we explain how we collect and process personal data. We understand personal data as all information relating to a specific or identifiable person. When we speak of the processing of your personal data in this data protection declaration, we mean any handling of your personal data. This includes in particular the collection, storage, management, use, transmission, disclosure or deletion of personal data.
If you provide us with the personal data of other people (e.g. family members, work colleagues), please ensure that these people are aware of this data protection declaration and only provide us with their personal data if you are permitted to do so and if this personal data is correct.
The protection of your personal data is very important to us and therefore a matter for all employees of BOOKS FOR CHANGE; this applies to employees as well as honorary and volunteers. BOOKS FOR CHANGE does not trade in addresses, does not rent, sell or exchange personal data and complies with the applicable data protection regulations, in particular the Federal Data Protection Act. BOOKS FOR CHANGE also adheres to the ZEWO standards and the ethical guidelines for fundraising from Swissfundraising , the Swiss association of fundraisers.
1. When do we collect personal data?
We collect personal data in connection with our commitment to development cooperation in order to be able to conclude contracts with our customers, donors, financiers and business partners and to be able to fulfill the resulting obligations. If you work for a customer or business partner of BOOKS FOR CHANGE, your personal data may be collected in connection with your function.
We collect your personal data when we have contact with you or when you visit our website. There are many situations in which we have contact with you. This includes in particular the following circumstances:
You support BOOKS FOR CHANGE with a donation;
you purchase goods through our website , coupon, phone or email;
you sign up for a newsletter;
You take part in a BOOKS FOR CHANGE event or contact BOOKS FOR CHANGE at third-party events
You commission BOOKS FOR CHANGE or claim a service;
you enter a competition or sweepstakes;
You use or communicate with us or third parties via our Internet pages, apps for mobile devices or offers on Internet platforms, multimedia portals or social networks;
you communicate with us by telephone, facsimile, e-mail, voice mail, text message (SMS), picture message (MMS), video message or instant messaging;
You take part in one of our market research campaigns or opinion polls.
2. What personal data do we collect?
We collect personal data that you make available to us or that is automatically generated or manually recorded as part of your contact with BOOKS FOR CHANGE.
Name and first name;
home address, zip code; Residence
birthday and age;
household size or other household members;
Information on purchasing power creditworthiness;
customer and shopping preferences;
credit card, debit card and account information;
Information about subscribed newsletters or other advertising;
Consent to receive advertising;
Online customer/donation account information (incl. opening date, usernames, profile pictures);
Memberships, sponsorships, commitments for regular donations;
Photo and video recordings when participating in events.
Contract data (e.g. contract date, contract type, contract content; contractual partner, contract term, contract value; payment method, claims asserted from the contract);
Purchase and donation information (including purchase and donation date, place and time; type, quantity and value of the goods purchased and the donation made; shopping cart; abandoned shopping cart; means of payment used; payment office; purchase history);
Customer service information (including returns of goods, complaints, warranty cases, delivery information);
Data related to visits to our website, apps for mobile devices or offers on internet platforms, multimedia portals or social networks (including duration and frequency of visits, language and country settings, information about browser and computer operating system, internet Protocol addresses, search terms and search results; submitted ratings);
Communications by telephone, facsimile, e-mail, voice mail, text message (SMS), picture message (MMS), video message or instant messaging.
3. Why do we process personal data?
We process personal data for the purpose stated during collection (see Chapter 1). In addition, we process personal data for the purpose of raising funds (fundraising), insofar as it is permitted and deemed appropriate and when the fundraising is related to the following purposes in which we have a legitimate interest:
Processing purposes related to communication
Provision, administration and implementation of donation and customer communication by post and via electronic means of communication;
business communications by post and by telephone, facsimile, e-mail, voice mail, text message (SMS), picture message (MMS), video message or instant messaging;
Evaluation of the use of our offers via telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS) or instant messaging such as: type of use, frequency and duration of use, exact location of use.
Processing purposes in connection with our goods
providing and selling our goods;
Processing of orders and contracts, including sending order and shipping confirmations, delivery confirmations; delivery and invoicing;
Arranging and conducting of customer services;
Customer credit check.
Processing purposes related to special activities and occasions
Organization and implementation of competitions or sweepstakes, including notification and publication of the winners via our website, apps for mobile devices or our offers on internet platforms, multimedia portals or social networks;
Organization and implementation of events.
Processing purposes related to behavior analysis
We optimize the product range by recording and evaluating the historical and current donation, customer and purchase behavior in our shop individually and personally, but also anonymously and group-related (i) (this also includes the creation and analysis of the shopping cart). If you use the offers on our website, on apps for mobile devices or on internet platforms, multimedia portals or social networks, we also record this and evaluate it to improve our communication. (ii) we identify, classify and analyze current and potential donation/customer needs and interests and donation/customer; and (iii) we classify and analyze donation/customer behavior and potential for donation/customer to optimize our offerings;
we statistically evaluate donation/customer behavior;
we link the newly collected personal data about you with data we have already collected in the past;
We combine personal data that we have collected with publicly available data so that we can better tailor our database and analysis of donation/customer behavior to you. The enrichment of profiles with data from third parties includes, for example: missing address and contact details (e.g. telephone number), data from the Federal Statistical Office, calendar data or geodata.
We process your personal data partially automatically so that we can evaluate individual personal aspects (profiling). We use profiling in particular to be able to provide you with targeted information and advice on products. We use evaluation tools that enable us to communicate and advertise as needed, including market and opinion research.
In principle, we do not use fully automated automatic decision-making, neither to establish and implement the business relationship nor otherwise. If we use such procedures in individual cases, we will inform you specifically if the law requires this, and we will inform you about the associated rights.
Processing purposes related to direct marketing
Processes – for example for donations, purchases or bookings – are simplified. We can use findings from the analysis of donation and customer behavior to continuously improve all donations, goods and services;
Findings from the analysis of customer behavior enable an individualized and personalized approach and help to avoid unnecessary advertising;
Sending customized and personalized advertising by post or by telephone, facsimile, e-mail, voice mail, text message (SMS), picture message (MMS), video message or instant messaging;
Individualized and personalized adjustment of offers and advertising on our website, apps for mobile devices or our channels on internet platforms, multimedia portals or social networks.
4. How do we protect personal data?
We have technical and organizational security procedures in place to maintain the security of personal data and to protect personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access.
5. How long do we keep data?
We process and store personal data as long as it is necessary for the fulfillment of our contractual and legal obligations or for the processing of the purposes pursued; Eg as long as the entire business relationship (from the initiation, processing to the termination of a contract) lasts; or beyond, if the legal storage and documentation obligations require it. It is possible that personal data will be stored for the time in which claims can be asserted against our organization and insofar as we are otherwise legally obliged to do so or legitimate business interests require it (e.g. for evidence and documentation purposes). As soon as we no longer need personal data for the above-mentioned purposes, they will be deleted or made anonymous as far as possible.
6. What rights do you have in connection with your personal data?
You have the right to information, correction, deletion, restriction of data processing and to object to our data processing within the framework of the data protection law applicable to you and, insofar as provided therein. If the European General Data Protection Regulation is applicable, you also have the right to have personal data transferred to another location (so-called data portability). Please note, however, that we reserve the right to assert the statutory restrictions on our part, for example if we are obliged to store or process certain data, have an overriding interest in this (to the extent that we can invoke this) or need it to assert claims to assert. If you incur any costs, we will inform you in advance. Please also note that the exercise of these rights can conflict with contractual agreements and this can have consequences such as the premature termination of the contract. In such a case, we will inform you in advance if it is not already contractually regulated.
In order for you to be able to exercise such rights, you must generally clearly prove your identity (e.g. with a copy of your ID if your identity is otherwise not clear or cannot be verified).
Each data subject also has the right to enforce their claims in court or to lodge a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner ( http://www.edoeb.admin.ch ).
If you have agreed that we may process your personal data for specific purposes (e.g. if you have registered for a newsletter), we will process your personal data within the framework of and based on this consent, provided that we have no other legal basis for processing and we require such consent. A given consent can be revoked at any time, but this has no effect on data processing that has already taken place.
7. How can you contact us?
If you wish to assert your rights in relation to your personal data or have any questions or concerns regarding the processing of your personal data, you can contact us as follows: email@example.com We will respond to your questions or concerns within a reasonable period of time upon receipt.
8. What personal data do we pass on?
Within the scope of our business activities and purposes, we also disclose personal data to third parties, insofar as this is permitted and appears appropriate to us. Either because they process them for us, or because they request them for their own purposes. This applies in particular to the following positions:
Service providers commissioned by us to process your data (e.g. banks, insurance companies, collection agencies, printers, sales partners, logistics companies or payment platforms such as Raisenow, etc.);
Authorities, official offices or courts;
Most of these are based in Switzerland or in member states of the European Union (EU) or the European Economic Area (EEA). If we want to transfer data to a country that does not have an adequate legal data protection, we will ensure an adequate level of protection as required by law with appropriate contracts or rely on the legal exceptions.
9. Email Promotions, E-News
BOOKS FOR CHANGE informs about current topics via e-mail and invites you to events. We will only send you our BOOKS FOR CHANGE e-news if you have given us your consent (e.g. on the website or by entering a competition). You can unsubscribe from the BOOKS FOR CHANGE e-news at any time using the unsubscribe link included in every e-news mailing or by emailing us directly.
In some of our newsletters and other marketing e-mails, and to the extent permitted, we also include visible and invisible image elements which, when retrieved from our servers, enable us to determine whether and when the e-mail was opened. This allows us to analyze whether our communication has been read and is relevant to you. You can block this function in your email program.
10. Cookies/tracking and other technologies related to the use of our website
10.1. User Statistics
The BOOKS FOR CHANGE website uses Universal Analytics, a web analytics service provided by Google Inc. ("Google"). Universal Analytics uses "cookies" that enable an analysis of the use of the website. The information generated by the cookie about the use of this website is usually transmitted to a Google server in the USA and stored there.
If IP anonymization is activated, as is the case on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. A clear assignment of the IP address is therefore no longer possible. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use to the website operator. The IP address transmitted by Universal Analytics from your browser will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full. However, since user data is not only collected by cookies, deleting the cookies does not completely prevent data collection by the measurement protocol.
You can also prevent the data related to the use of the website (including your IP address) generated by the cookie from being recorded and forwarded to Google and processed there. To do this, download and install the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
On our website, a technology is used as part of Google Analytics with which IP addresses are recorded. However, to protect website visitors, the data is collected anonymously.
10.2. Google AdWords and conversion tracking
This website uses the online advertising program Google AdWords and the associated conversion tracking. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked via the websites of AdWords customers.
On this website, with the help of service providers
Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
Facebook Incorporated, 1 Hacker Way, Menlo Park, CA 94025, USA
Information about the surfing behavior of website visitors is collected and stored in anonymous and/or pseudonymised form for marketing purposes and to continuously improve the offer. With the help of a so-called web bug, site visitors can be identified technically (and without personal reference); Pseudonymized profiles are then created. The data is then stored on your computer in encrypted and compressed form using cookies. This cookie is only accessible to the visitor himself and the service provider.
The service providers analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on other websites. Under no circumstances can this data be used to personally identify the visitor to this website. The collected data will only be used to improve the offer. The data will not be used in any other way or passed on to third parties. The data determined from the offer does not contain any personal data.
10.4. Use of Facebook plugins
We have integrated so-called plugins from the social network facebook.com (hereinafter «Facebook») into our website. Facebook is a company of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. You can view a list and the appearance of these Facebook plugins at this Internet address.
Every time you visit a page on our website that has such a plugin, the plugin causes the browser you are using to load and display the visual representation of the plugin from the Facebook server. The Facebook server is informed which specific page of our website you are currently visiting. If you are a Facebook member and logged in to Facebook while visiting our website, Facebook uses the information sent by the plugin to identify which specific page of our website you are currently visiting and assigns this to your personal user account on Facebook. If you now activate one of the plugins, for example by clicking the "Like" button or by making a comment, this will be sent to your personal user account on Facebook and stored there. In addition, the information that you have visited our website is transmitted to Facebook, regardless of whether you activate one of the plugins or not.
If you want to prevent Facebook from storing and transmitting your surfing behavior and data relating to you, you must log out of Facebook before you visit our website. In order to block the collection and forwarding of your visitor data by Facebook plugins in the future, you can obtain the "Facebook Blocker", a browser add-on, for some Internet browsers. Please do not delete the browser add-on as long as you want to block the Facebook plugins.
At the following Internet address you will find Facebook's data protection information with more detailed information on how Facebook collects and uses data, on your rights in this regard and on the setting options for protecting your privacy .
10.5. Facebook fan page
We process users' personal data on our Facebook fan page so that we can offer you and other visitors up-to-date information and interaction options. You do not need to be a member of Facebook to view the content.
As the operator of the website and the Facebook fan page, we cannot rule out the transmission and further processing of personal user data to third countries such as the USA and the associated possible risks for users.
Facebook Inc., the US parent company of Facebook Ireland Ltd., is certified under the EU-US Privacy Shield and thus promises to comply with European data protection guidelines. More information on Facebook's Privacy Shield status can be found here .
Via the so-called insights on the Facebook page, we can retrieve statistical data from different categories on an anonymous basis. These statistics are generated and provided by Facebook. As the operator of the website, we have no influence on the generation and presentation. We cannot switch off this function or prevent the generation and processing of the data. For a selectable period of time and for the categories of fans, subscribers, people reached and people interacting, Facebook provides us with the following data related to our Facebook page: total number of page views, "Like" information, page activity, post interaction, reach, video views , post reach, comments, shared content, replies, proportion of males and females, country and city origin, language, clicks on route planners, clicks on phone numbers. Data on the Facebook groups linked to our Facebook page are also provided in this way. Due to the constant development of Facebook, the availability and processing of the data is changing, so we refer to Facebook's data protection declaration for further details. More information about the Insights can be found here .
We can use this data to make our posts and activities on our Facebook page more attractive to users. For example, we use the distribution by age and gender for an adapted address and the preferred visiting times of the users in order to plan our contributions in a timely manner. Information about the type of end devices used by visitors helps us to adapt the visual design of the posts.
Since only Facebook has full access to user data, we recommend that you contact Facebook directly if you want information or have other questions about your rights as a user (e.g. right to deletion). If you need assistance or have any other questions, please contact us at the address provided.
We reserve the right to revise, change or otherwise supplement this data protection declaration at any time. The current version published on our website applies. If we make changes, we will publish them immediately on our website. If you use our website, this is taken as your consent. Insofar as the data protection declaration is part of an agreement with you, in the event of an update we will inform you of the change by e-mail or by other suitable means.
BOOKS FOR CHANGE Gerlisberg 5 6006 Lucerne, Switzerland firstname.lastname@example.org